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“An AT&T study once reported that 94 percent of advertising budgets were spent trying to encourage incoming call volume, but only 6 percent of the budget was devoted to handling the call once it came in,” said Kathy Powell, marketing director at Tie …
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Marketing man sold on the 'egalitarian&39; Big Apple
Gavin Manley moved to the Big Apple in 2003 in search of new adventures. His “nine-to-five” job before he left was with the National Museum of Ireland as a marketing assistant. But after hours he had quite a different persona as Dave K, a DJ with …
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